We asked Jason Sosa, founder of IMRSV, one of Time.com’s 10 startups to watch in 2013, what advice he’d give to people trying to get a startup off the ground.
IMRSV is the company behind Cara, a software that allows developers to turn any webcam into a real-time video analytics sensor. In a fast-food restaurant, it could track how many people are standing in line. In a house, it could help control the temperature based on who is home. It could even monitor a driver’s attention, alerting him if he falls asleep…
Emberjs is worth a try now.
Do the “lean”
Strategies for Two-Sided Markets
- Start on the supply side, then use supply to generate press to create demand
- Start with a niche, then expand out from there
“[People talk about] the product is so good it sells itself. That is simply wrong.” There is a lot to learn from how companies like Facebook, Airbnb and Yelp got their start.
You need to think about a distribution strategy as carefully as everything else.